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Chandler Wrixon is the founder and director of Nomad Optimise, an SEO consultancy for finance and fintech brands. He leads a team with over 50 years of combined SEO experience.
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Chandler created Nomad Optimise because finance brands were too often handed generic SEO by agencies that didn't understand the sector. Financial content faces extra scrutiny from Google and strict marketing regulation, so tactics that work elsewhere can hold a finance site back. He built Nomad Optimise to give finance and fintech companies SEO specialists who understand those rules.


Chandler works across every part of organic growth for regulated brands, from the technical foundations of a site to the content that earns trust with Google, AI search tools and customers.